Oxfordshire campaign tackles mental wellbeing stigma and highlights local support

The adverts, part of the ‘We All Matter’ campaign, illustrate that while it is normal to experience a range of feelings every day, there is support available if you’re struggling with anything negative on a regular basis.

‘We All Matter’ aims to raise awareness of all the resources and information that is available for Oxfordshire residents to manage their mental wellbeing, and hopes to reduce the stigma attached to seeking help.

Get help and support, for you or someone you're worried about at Oxfordshire Mind

The adverts, commissioned by Oxfordshire County Council, feature ordinary people from across Oxfordshire who agreed to be photographed illustrating the range of emotions people can experience on a day-to-day basis. Shot by Oxford-based photographer Asia Bochenek they portray anger, sadness, loneliness, happiness and anxiety.

The adverts have been adapted from a previous mental wellbeing campaign originally run by the Oxfordshire County Council in 2014, and ‘We All Matter’ 2016 has been launched following its success.

Councillor Hilary Hibbert-Biles, Oxfordshire County Council’s Cabinet Member for Public Health, said: “Everyone can find their mental health and wellbeing affected at times, but consistent stress and strain will take its toll and one in four of us will experience mental ill health.

“We were delighted with the success of our first mental wellbeing campaign and I am thrilled to see ‘We All Matter’ redesigned for 2016. This is another step towards removing the stigma around seeking help when things are more difficult than normal.”

The campaign signposts people to local charity Oxfordshire Mind, a member of the Oxfordshire Mental Health Partnership, who run a helpline for people looking for support and advice.

Dan Knowles, Chief Executive of Oxfordshire Mind, said: “All too often people facing challenges with their mental health don’t know who to speak to. Oxfordshire Mind exists to offer support and respect to anyone suffering a mental health challenge – no matter how big or small – and our team are ready to help.

“We are delighted to be working in partnership with Oxfordshire County Council on this important initiative.”

If you or someone you know is finding it difficult to cope with the everyday stresses of life contact Oxfordshire Mind’s Information Service on 01865 247788 Monday to Friday from 9:30am – 4:30pm, or email them on info@oxfordshiremind.org.uk