Secondary school pupils impress judges with creative travel campaigns

Secondary school pupils showcased their creativity and passion for sustainable travel at a lively pitch event held at Oxfordshire County Council’s County Hall in Oxford on 19 March.

As part of the county council’s travel champions programme, students from Fitzharrys School in Abingdon and The Warriner School in Banbury pitched their active travel campaigns to a panel of judges, competing for £200 to help bring their ideas to life.

The judging panel of Councillor Andrew Gant and Councillor Emily Kerr representing the county and city councils respectively, and Ellie Clarke‑Jacques, from Active Oxfordshire, offered feedback and encouragement.

Students from The Warriner School, a rural school where many pupils travel by bus or car, focused their campaign on promoting respectful travel and car sharing. Meanwhile, pupils from Fitzharrys School set out to encourage more pupils to walk to school, boosting physical activity and improving local air quality. Both teams impressed the judges and were named joint winners, each receiving £200 to help deliver their campaigns.

Cllr Andrew Gant, Oxfordshire County Council’s Cabinet Member for Transport Management, said: “It was wonderful to hear the brilliant ideas and fresh perspectives the teams brought for ways their schools can engage their communities and inspire more sustainable travel. I am really looking forward to seeing their ideas take shape as they build their plans.”

Students described the experience of presenting in the council chamber as “inspiring” and “educational”, calling it a “good experience [we] were fortunate and proud to have.”

Following the event, the pupils will take part in a further session focused on marketing, before delivering and evaluating their campaigns and contributing to their school travel plans.

_{Image shows the winning student teams from Fitzharrys and Warriner schools with Councillor Emily Kerr - Oxfordshire County Council Active Travel Champion, and Oxford City Council; Councillor Andrew Gant - Oxfordshire County Council Cabinet Member for Transport Management; and Ellie Clarke-Jacques from Active Oxfordshire.}

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